Client: UCT Graduate School of business
Project: Executive Education Division Brochure
The Ask: Client briefed us to design a Brochure for their Executive Education Division. Although there are 2 divisions which fall under one umbrella, namely: the Corporate & Executive Education divisions, they do operate independently.
Insight: People who have graduated form UCT GSB are curious, mavericks and people who think and see the world differently.
Idea: We came up with an idea that spoke around looking at the world with a curious lens.
Solution: We came up with a concept of “Curious Thinking”. We design a brochure which illustrates the “CURIOUS THINKING” concept by have spreads with interesting facts and quotes from people who the world sees today as
mavericks of industry.
mavericks of industry.
Credits
Brand: UCT Graduate School of Business
Agency: Saatchi & Saatchi
Creative Director: Keith Christians
Creative Group Head: Kathrine Botes
Creative Group Head: Kathrine Botes
Designer: Reuben Abrahams
Group Head Copywriter: Aaron Harris
Account Management: Rayner Duveen
